From Taproom to Restroom: RiverTrail Beerworks Enhances Every Guest Touchpoint
In the hospitality industry, every detail matters. From the first sip at the bar to the final stop before heading home, the guest experience shapes whether customers return or recommend your establishment to others.
Details extend from the kitchen to the restrooms, and they should not go unaddressed. A global survey conducted by MetrixLab found that 80% of guests would not return to a restaurant with a dirty restroom. For RiverTrail Beerworks in Saranac Lake, New York, that statistic reinforced a core philosophy: elevate every touchpoint of the customer journey.
To accomplish this, RiverTrail Beerworks installed the D|13 Group Integrated Sink System featuring the XLERATORsync® hand dryer, a sink mounted hand dryer solution designed to deliver performance, hygiene, and brand impact in one seamless system.
Learn more about how the brewery guest experience was elevated at RiverTrail Beerworks with the installation of this integrated sink system.
Elevating the Brewery Experience at RiverTrail Beerworks
RiverTrail Beerworks was designed to stand out. With a modern aesthetic and strong community presence, the brewery’s leadership prioritized a thoughtful brewery design and layout that would enhance the overall brewery guest experience.
Owner Christopher Ericson had already experienced the reliability of XLERATOR® hand dryers at his other properties, Lake Placid Pub & Brewery and Big Slide Brewery & Public House. At those locations, custom-branded dryers eliminated paper towel waste, reduced operational costs by up to 95% compared to paper towels, and even became a talking point among guests.
But for RiverTrail Beerworks, they wanted to go further.
Their hospitality design strategy focused not only on efficiency and sustainability but also on refining the taproom customer experience in every space, including the restroom. The goal was simple: ensure that no part of the visit disrupted the premium feel of the brewery.
Why RiverTrail Beerworks Chose the D|13 Group Integrated Sink System
While the previous installation solved paper towel waste, occasional water on the floor still posed a challenge. The team sought a more complete commercial restroom sink system that could eliminate water spills on the floor and streamline the entire handwashing process.
The solution was the D|13 Group Integrated Sink System featuring the XLERATORsync hand dryer. This integrated sink system allows guests to wash, rinse, and dry in one contained space. As a true all-in-one restroom solution, the integrated hand dryer sink keeps water inside the basin, reducing slip hazards and improving cleanliness.
The XLERATORsync hand dryer combines high-speed performance with a sleek, sink mounted hand dryer design. The sink basin is engineered to capture water effectively, helping maintain safer, drier floors in high-traffic environments.
Beyond cleanliness, the system delivers:
- Proven XLERATOR performance
- Electrostatic HEPA (eHEPA®) Filtration, removing 99.999% of viruses and 99.97% of bacteria at 0.3 microns
- Reduced carbon footprint by up to 81% less than paper towels
- Helps facilities earn LEED credits or WELL points
For RiverTrail Beerworks, this sink with hand dryer solution aligned perfectly with both sustainability goals and operational efficiency.
As Ericson shared, “The sink systems get mentioned more than you would think. People are impressed when they go in there. They are like, ‘This is really cool — I’ve never seen anything like that.’”
Hear more of what Christopher Ericson had to say about this commercial restroom sink system in our latest video.
Extending Brand Identity Beyond the Bar
RiverTrail Beerworks understands that branding does not stop at the tap handles.
Experiential branding plays a critical role in today’s competitive hospitality market. The integrated sink system offered unique restroom branding opportunities through custom restroom fixtures and branded hand dryer covers.
At previous brewery locations, customized covers on XLERATOR hand dryers reinforced brand identity while eliminating paper waste. With the XLERATORsync hand dryer, RiverTrail was able to extend that visual storytelling into a more elevated, modern fixture.
Partnering with a trusted hand dryer manufacturer like Excel Dryer allowed the brewery to create a cohesive experience from bar to basin. The restroom became not just a necessity, but a continuation of the brand narrative, clean, innovative, and thoughtfully designed.
In a market where guests share experiences instantly on social media, even restrooms contribute to perception. A striking integrated sink system can leave as strong an impression as a beautifully poured pint for the taproom customer experience.
Sink Mounted. Elevated User Experience: How XLERATORsync Supports Modern Hospitality Design
Hospitality spaces are increasingly adopting all-in-one restroom solutions that blend hygiene, sustainability, and design.
Integrated sink systems represent a shift toward prioritizing modern, aesthetically pleasing solutions that also are environmentally responsible. By keeping water contained, eliminating paper towel waste, and delivering fast, hygienic drying in 14 seconds, the system enhances both operational efficiency and guest satisfaction.
For RiverTrail Beerworks, the sink with hand dryer choice reinforced a broader commitment to excellence, one that extends beyond brewing award-winning craft beer. From taproom ambiance to restroom functionality, every detail now reflects the same high standard.